Women’s Enterprise in the UK – Intro blog

Writing a regular ‘policy’ blog on all things women’s enterprise seemed like a good idea – one early morning back in November. And, before I did a bit of research into the world of blogs, I thought there would be some good examples to inspire my efforts. But to date, I can’t say I’ve found a blog about women’s enterprise which entices me to log in on a regular basis. (Suggestions very welcome.) So therein lies the challenge – how to make a blog relevant and interesting enough to attract an audience and provoke lively, useful discussion? I think the essential ingredients of a successful blog include: §         Regular updates    §         Interactivity – ability to comment and join in      §         Topical content      §         Occasional controversy  §         Readable prose – short, simple & avoiding jargon Easy then?! Well, let’s kick off with what I think a Prowess policy blog could be about – and please let me know what you think. 

I’d like this blog to: §         Provide useful updates on policy developments within enterprise, particularly re women’s entrepreneurship                     §         Comment on political developments which impact on enterprise  §         Highlight and, if necessary challenge, media coverage (or lack of coverage) of women-owned business    §         Provoke debate on topical issues at regional, national (and international?) level     §         Generate fresh ideas and potential solutions to current challenges    §         Attract a diverse audience    §         And, maybe, just occasionally, indulge in a little harmless gossip………..  Ambitious perhaps – but let’s have a go.The aim will be to have at least a couple of posts every week  – the next will be posted later in the week with some reflections on the Prowess Conference – which should give us plenty to write about. In coming months I’ll be writing about the BSSP, the WETF, the WWC action plan and the CSR (free, very stylish, Prowess bags to the first five bloggers to correctly identify these acronyms – or witty alternatives) – and looking forward to hearing from as many of you as possible.  Happy blogging. Jackie Brierton 

(Director of Policy, Prowess)

For more information on Prowess, visit www.prowess.org.uk